Burberry Group

BRBY

Primary website: http://www.burberryplc.com/
Bloomberg: Company
Profile
CEO: Christopher Bailey

The fashion house have been rightly lauded for their digital engagement, and that reflects in their corporate Twitter presence, which dwarfs the rest of the FTSE100. It’s slightly misleading, however, as there are few brands that operate with a single corporate presence to a mass consumer market (most consumer-focused brands separate out a Press, PR and corporate comms channel on the network from their general consumer messaging).

The really interesting story for us with Burberry, however, is what happened after Angela Ahrendts left the firm for Apple at the beginning of last year. Not only did Ahrendts stop tweeting once she had left for Cupertino, but her successor Bailey has no, and has developed no presence of his own.

Corporate Twitter

Followers
Apr 14 Jul 14 Jan 2015
2830000 3010000 3530000
Following
Apr 2014 Jul 2014 Jan 2015
163 163 226

Corporate LinkedIn

Employees
Jun 13 Oct 13 Jan 14 Apr 14 Jul 14 Jan 15
4191 4474 4497 4683 5071 5599
Followers
Jun 13 Oct 13 Jan 14 Apr 14 Jul 14 Jan 15
78997 101440 119111 137614 154933 191269

CEO Twitter: No (stats are for previous CEO Angela Ahrendts)

Following
Jun 13 Oct 13 Jan 14 Apr 14 Jul 14 Jan 15
88 89 89
Followers
Jun 13 Oct 13 Jan 14 Apr 14 Jul 14 Jan 15
16858 24485 39131

CEO LinkedIn: No (stats are for previous CEO Angela Ahrendts, who was a LinkedIn Influencer)

Followers
Jun 13 Oct 13 Jan 14 Apr 14 Jul 14 Jan 15
158500 158500 158500 158500 158500